Have an alternative revenue source to compensate for diminishing returns from digital advertising revenues as Google and Facebook strengthen their duopoly.
Bundling up with complementary publishers incentives fragmented readers to subscribe.
Avoid brand devaluation that results from participating in news aggregators that white label content while potentially creating their monopoly.
Tumello gives publishers a full-view into their reader’s data, e.g. key identifiers such as email addresses, age, engagement attributes, etc.
Monetize more than just news articles. Tumello allows the monetization of contents such as editorial cartoons, comment boards, interactive articles, etc.
Monetize your content across all your channels (e.g. mobile, app, etc.) without the need for a third-party control channel/platform/ecosystem.
Publishers are remunerated based on reader engagement.